NIH and WebMD Websites Essay Example | Topics and Well Written Essays - 750 words

NIH and WebMD Websites - Essay Example The secondary audience for NIH could include NIH employees, the general public including young and old people who have the ability to read. Medical students and individuals seeking administrative work, fellowship programs, and executive careers among others may also find information on NIH website useful. Partaking in NIH’s clinical trials is also eligible to people of any age irrespective of their health status. Practicing medical experts and fitness specialists may also use WebMD when peer reviewing some of the medical and fitness information contained on the website. Additionally, health communication specialists and bloggers of health issues may also use the website as a reference when reporting on different medical conditions. This is because the website contains diverse range of health related information. Both NIH and WebMD use claims in striking rapport with their primary audience.  NIH, for instance, claims to be America’s leading supporter of medical researc h that transforms discovery into health. NIH’s mission is an example of logos that appeal to its primary user’s logical reasoning on the benefits on research on health. In addition, the website establishes a connection with the audience through social media sites such as Facebook, YouTube, and Twitter blog as well as through their email and RSS feeds. Additionally, information links and navigational bar on the homepage is conspicuously designed for users’ ease of specific information search within the website.